As for the text itself, all the font-written words are appropriated from a statement about norms by researcher and Professor of Philosophy and Psychology Christina Bicchieri:

Norms are implicit (unwritten) social rules which define what is expected of individuals in certain situations. They are measures of what is seen as normal in society, and govern the acceptable behaviour in society (societal standards). Norms operate at several levels, from regulations concerning etiquette at the table to moral norms relating to the prior discharging of duties (see values). Social norms vary from culture to culture, and can be specific to a particular group or situation. Some social norms are explicit, such as laws or religious teachings, while others are more implicit, such as etiquette. Violating social norms can result in negative consequences, such as being ostracised from a community or, though only in exceptional circumstances, punished by law (Bicchieri, 2011).

The asemic handwriting and mark-making is a reference to unique individual expression free from structure, predictability and norms. It is connected to the visual language of abstract expressionism and the philosophical underpinnings of the surrealists automatic writing and interest in the subconscious mind. 

In contemporary society we are navigating a world of structures, systems and norms to which we all must conform to some extend in order to be part of society. We operate from a fundamental structure which aims to ensure a smoothly operating world. However, the structures and norms of society is in constant change, technology in constant and rapid development and overall, no system can serve the entirety of a population as we are not all the same. As part of contemporary society we must constantly navigate these norms and structures, which continuously change and may not suit our unique individual needs, abilities and values.